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Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.


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Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

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