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How to design and build your online brand

Stand out by designing a brand that your audience will love

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The seven key steps and roadmap that will help you gain clarity and design your online brand and answer the basic questions that you have to answer prior to launching, to presenting your brand to the public.

The importance of testing  your business idea and your assumptions through real-life experiments.

Design the best customer experience that will keep your target audience engaged, that will capture their attention and retain them but turn them into ambassadors of your brand through value mapping.

Discuss the 6 stages of the customer experience cycle and the key touchpoints found on every stage as a way to help you decide on the kind of processes you will have to put in place to make it happen; and create an online experience that will make you stand out and that will serve your target audience.

The crucial steps and tools to creating an online business and designing your e-commerce website.

Break down the costs of starting an online business in order to help you assess the financial viability of your business.

At the end of each lesson, you will receive a printable/fillable workbook that you help you plan and put into practice the discussed topics.

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