Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.
In this course, you'll learn:
Marketing psychology in negotiation.
Marketing psychology in converting a potential customer into a completed sale.
Common logical fallacies people fall into during the marketing and buying process.
Emotional Intelligence involved in marketing and negotiation.
IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING
You can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.
And you can only know what would appeal to your potential customers after you understand marketing psychology.
HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY
Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.
CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS
You can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.
WHAT IS NEUROMARKETING
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
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